The Book
Pretty Penny Sets Up Shop

Pretty Penny Sets Up Shop

Pretty Penny has lots of big ideas. For instance, she wants to throw a birthday party for her grandmother, Bunny, but there is only one problem—she doesn’t have any money! What’s a creative, industrious girl to do? When Penny notices that Bunny’s attic is cluttered with old things that still have value, Penny has an idea—create a “Small Mall!” Penny will have to clean up and set up shop in the attic to sell the old items to earn the money for Bunny’s surprise celebration.

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EDITORIAL REVIEWS

Publisher’s Weekly

Kinch’s debut affirms the idea of moneymaking as a way to achieve praiseworthy goals-to cel-ebrate a relative’s birthday, for example. The appropriately named Penny has doll-like eyes, glossy black hair, designer boots, and a pink shoulder bag–think Emily the Not-so-Strange. When her grandmother Bunny waves off her offer of a birthday party (“There is no reason to spend money on a party for a little ol’ lady like me”), six-year-old Penny sets up a store, the “Small Mall,” to sell Bunny’s unwanted attic junk so she can throw her a surprise party. Kinch provides readers with plenty of chat about money and where it comes from (“Bunny owns this yellow building from top to bottom. She… rents out three tidy apartments to neighbors”), polished spreads that include spots crammed with hats, shoes, and other consumer treats; and the occasional moral lesson (“This is not my money–it belongs to Bunny”). This is an honest acknowledgment of the centrality of money in the lives of many young girls, and an attempt to tame and direct it. Ages 4-8. (Dec.)

The New York Times – Paul B. Brown

The options for finding additional — or any — income can be difficult whether you are 6 or 66. But, of course, Penny figures out a way. (If you have ever held a garage sale or sold some superfluous items on eBay, you’ll instantly understand the solution.) And the takeaway message that even 6-year-olds will understand is that if you want something — like having a birthday party for Grandma — you need to figure out a way to pay the bill.

….Ms. Kinch might put it, if you live within your means — and save for something you really want — you can live (financially) happily ever after.

CBS Money Watch – Stacey Bradford

Most parents will agree it’s tough to teach young kids about money. I’ve tried many times to convey financial lessons to my older daughter but she usually tunes me out after a few moments. But then I received a promotional copy of a new children’s book, Pretty Penny Sets Up Shop, and found the storyline genuinely piqued my child’s curiosity about dollars and cents.

…At first we just talked about the book’s cute pets — a lazy pig named Iggy and a sneaky cat Bo — but then one evening it dawned on my little girl that this story is about a rummage sale. Completely out of the blue, my daughter wanted to know how to read price tags and why some items at a store cost more than others. She even asked how to count coins and bills, something I‘ve been trying to explain to her for ages. It turns out that the discussion we had is exactly what Devon Kinch, the author, was trying to accomplish with her tale.

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